CBS' Live Streaming Of NCAA® March Madness® Called "Watershed Event" By Network Foundation Technologies President
NFT's revolutionary live Internet broadcasting platform prepared to slam-dunk capacity limitations of traditional streaming technologies
RUSTON, La. - March 21, 2006 - Network Foundation Technologies, LLC (NFT), a leading developer of Internet streaming technologies, applauds CBS Sports for offering live streaming coverage of NCAA® March Madness® for the first time. While NFT sees the CBS achievement as significant, choosing the new, distributed computing model for live Internet broadcasting would remove viewer limitations, reduce streaming costs by 50 percent to 90 percent, and enhance profits for content providers.
"Thanks to CBS streaming NCAA basketball, sports fans, advertisers and content providers worldwide now have rock-solid proof of the huge consumer demand for live streaming to the PC," said NFT President and Co-founder Marcus Morton. "Even though it's a watershed event for our industry, CBS still experienced the economic and technical limitations of old-school streaming. NFT's distributed computing system would allow every college basketball fan to watch a basketball game simultaneously, while the CBS model caps viewership around 250,000 - and neither fans nor advertisers want such limitations."
According to Dr. Mike O'Neal, Founder and Chief Scientist of NFT: "With cable and broadcast television, costs are relatively fixed. So adding more viewers does not increase a broadcaster's costs. With traditional online broadcasting, however, a separate copy of the program content must be streamed to each individual viewer. So, a quarter million viewers means the broadcaster must supply a quarter million separate copies of the video stream. NFT breaks this cost bottleneck by distributing the cost of delivering a broadcast among the individuals interested in watching that broadcast."
"The beauty of this approach is that NFT broadcasts can be free to end-users, as they are already paying for the bandwidth in their monthly Internet bills, making ad-supported broadcasting profitable in the online as well as the cable and TV broadcast worlds," added Morton.
"NFT customers have experienced these dramatic cost reductions, and the lower cost structure works whether you are a billion-dollar media conglomerate or the kid down the street with the idea for the next 'American Idol,'" said Morton. "NFT gives viewers a live, TV-like experience while creating a financially attractive advertising revenue model for content providers. NFT not only makes 'live' streaming over the Internet in a 24/7, TV-style format possible, but we also make it more profitable than most people can imagine."
In addition to being part of the exploding trend of digitally distributing entertainment directly to consumers via broadband Internet connections, NFT supports anti-piracy initiatives because its unique delivery method prevents viewers from saving the video content to their computer's hard drive. NFT's significant advantages include its proprietary distributed computing technologies and the ability to stream live events, such as concerts, sports and breaking-news broadcasts, along with pre-recorded video files. With NFT, content owners can truly, for the very first time, have their own Internet "channel." The NFT platform creates an unlimited number of channels, whereas today, channel options are restricted to those offered by network TV, cable and satellite.
About Network Foundation Technologies, LLC Network Foundation Technologies, LLC, is a privately held company focused on developing technologies that provide the foundation for Internet-based broadcast networks. NFT was formed in 2001 by Marcus Morton and Dr. Mike O'Neal. The company's NFT-TV player and server combine to create an innovative distributed online broadcast solution that enables large-scale broadcasting of live and pre-recorded audio/video content at a low cost. Please visit nft-tv.com for more information.